3-TIER VIDEO MARKETING FUNNEL
A marketing funnel is the customer journey throughout the sales process and goal is to turn a lead into a customer.
TOP OF FUNNEL
GOAL = Build awareness and educate
We filmed multiple messages to test which videos get more views.
Reach: 19,444
Cost per ThruPlay: $0.01
CPM: $4.83
Clicks: 46
CPC: $2.36
Reach: 18,890
Cost per Click: $0.29
CPM: $5.62
Clicks: 480
CTR: 1.92%
Reach: 10,968
Cost per Engagement: $0.07
CPM: $10.35
Clicks: 386
CTR: 2.14%
Reach: 139,327
Cost per ThruPlay: $0.02
CPM: $3.74
Clicks: 2,991
CPC: $0.20
MIDDLE OF FUNNEL
GOAL = Turn interest into desire
Give something away for FREE in order to get name + email opt-in.
Reach: 554
Cost per Result: $1.48
CPM: $37.09
Clicks: 15
CPC: $1.11
Reach: 57,885
Cost per ThruPlay: $0.03
CPM: $8.74
Leads: 272
CPL: $2.53
Reach: 98,998
Cost per ThruPlay: $0.03
CPM: $19.26
Leads: 563
CPL: $6.86
BOTTOM OF FUNNEL
GOAL = Encourage interested prospects to schedule strategy call
TESTIMONIALS & CASE STUDY VIDEOS
Reach: 8,872
Cost per Result: $13.48
CPM: $18.24
Clicks: 94
CTR: 1.06%
Leads: 12
Reach: 6146
Cost per Result: $3.99
CPM: $24.32
Clicks: 243
CTR: 1.92%
Leads: 77
Reach: 7,322
Cost per Result: $0.91
CPM: $11.43
Clicks: 252
CTR: 2.01%
Leads: 206
